Frequently asked questions
 
What is the aim of the scheme?
Where can people take their cards for recycling?
What can people do with their cards after 31 January 2009? (These cards will not
count towards the Christmas Card Recycling Scheme total)
How can individuals promote the scheme?
How can schools, businesses and other organisations get involved in the scheme?
Can the cards be collected from local communities, organisations or businesses?
Can recycling bins be provided for local communities or organisations?
Can people take their cards to Woodland Trust offices for recycling?
Why does the Woodland Trust get involved in the Christmas Card Scheme?
How is the money generated
What is the money spent on?
How many cards were recycled in 2008?
How does the environment benefit from this scheme?
Is there any further information about the amount of rubbish we produce?
Do we also recycle Christmas wrapping paper and Christmas trees?
Who can I speak to for more information?
   
Q  What is the aim of the scheme??
A 1) To raise money for the Trust to plant trees throughout the UK. If everyone recycles just one Christmas card at WHSmith, Tesco, TK Maxx and Marks & Spencer stores throughout January, the Woodland Trust will be able to plant 15,000 trees to create UK woodland. Planting 15,000 trees would be enough to create a wood the size of 30 football pitches.
2) To raise the profile of, and highlight the environmental benefits of, recycling. Recycling helps to tackle climate change. Waste sent to landfill can create methane – a powerful greenhouse gas. If we all recycle just one card this Christmas this would save 1,570 tonnes of CO2 equivalent greenhouse gases – the same as taking 500 cars off the road for a year.
3) To raise the profile of the Woodland Trust and the UK’s need for more trees. The UK needs many more trees. Trees are the lungs of the planet by turning CO2 into oxygen, yet the UK is one of the least wooded countries in Europe with just 12% woodland cover compared to the European average of 44%. Just 4% of this is wildlife rich broadleaf woodland which the Woodland Trust aims to double.
 
 

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Q Where can people take their cards for recycling?
A Taking your cards to mainland WHSmith stores1, Tesco stores2, TK Maxx and Marks & Spencer stores3 throughout the UK. Recycling bins will be present in store from January 2nd – 31st 2009.

1 UK mainland WHSmith high street stores only – (excludes all WHSmith Travel stores, Isle of Wight, Belfast and Channel Islands).
2 All Tesco supermarkets including selected Express stores
3 All M&S stores including selected M&S Simply Food stores
The scheme does not operate in the Republic of Ireland.
 

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Q What can people do with their cards after 31 January 2009? (These cards will not
count towards the Christmas Card Recycling Scheme total)
A Recycling opportunities vary across the UK. You can use kerb side facilities or take your cards to any recycling point found in supermarket or town centre car parks. If you are unsure of where your local recycling facility is, contact your local recycling officer. Alternatively, you can save your unwanted cards until the 2010 Christmas Card Recycling Scheme.
 

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Q How can individuals promote the scheme?
A In addition to recycling cards you can also distribute campaign posters within your local community. If you would like to request posters please complete the online form or call 01476 581112 (ext 227), or download them. Word of mouth is also an effective way of promoting the campaign so remind friends, family and colleagues about the scheme.
 

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Q How can schools, businesses and other organisations get involved in the scheme?
A Although the scheme is primarily designed for individuals to participate, businesses and organisations can also lend support by displaying posters and encouraging colleagues to recycle. Please remember there is no pick up service available and you will need to take the cards to the store yourself. Before you do that, please check with your local store manager that they can accept bulk deliveries.
 

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Q Can the cards be collected from local communities, organisations or businesses?
A No. Because the scheme fits in with the existing logistics of WHSmith, Tesco, TK Maxx and Marks & Spencer, unfortunately the Woodland Trust or any of the partners in the scheme are unable to collect cards other than from participating WHSmith, Tesco, TK Maxx and Marks & Spencer stores.
 

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Q Can recycling bins be provided for local communities or organisations?
A No. Recycling bins are only available at participating WHSmith, Tesco, TK Maxx and M&S stores.
 

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Q Can people take their cards to Woodland Trust offices for recycling?
A No.
 

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Q Why does the Woodland Trust get involved in the Christmas Card Scheme?
A Simply, the scheme raises valuable funds for the charity to plant thousands of trees throughout the UK. The Trust also believes that recycling is an important environmental action that should be supported and promoted.
 

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Q How much money does the scheme raise each year for the Woodland Trust?
A Last year the scheme generated just over £80,000 in donations and gift in kind.
 

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Q How is the money generated?
A There are three main income sources.
1) Recycling credits - The Woodland Trust does not receive any income directly from the actual recycling of cards. The income comes from recycling credits, paid by local authorities for waste that does not have to be disposed of in landfill sites. So, the more cards recycled – the better.
2) Generous financial and non-financial support by the scheme’s four main partners WHSmith, Tesco, TK Maxx and Marks & Spencer.
3) Cash donations from some local authorities, organisations and supporters of the Woodland Trust.
 

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Q What is the money spent on?
A The money raised through the scheme is ploughed directly into our tree planting work. In the 12 years that the Woodland Trust Christmas Card Recycling Scheme has been running, 600 million cards have been recycled. This has enabled the Woodland Trust to plant 141,000 trees, save 12,000 tonnes of paper from landfill and stop 16,000 tonnes of CO2 from going into the atmosphere – the equivalent to taking more than 5,000 cars off the road for a year.
 

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Q How many cards were recycled in 2008?
A 73.6 million cards.
 

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Q How does the environment benefit from this scheme?
A
  • Recycling cards through the scheme enables the Woodland Trust to plant trees! If everyone recycles just one Christmas card at WHSmith, Tesco, TK Maxx and Marks & Spencer stores throughout January, the Woodland Trust will be able to plant 15,000 trees to create UK woodland.
  • Recycling helps to tackle climate change. Waste sent to landfill can create methane – a powerful greenhouse gas. If we all recycle just one card this Christmas this would save 1,570 tonnes of CO2 equivalent greenhouse gases – the same as taking 500 cars off the road for a year.
  • Recycling cards makes people think about consumer waste – particularly relevant at Christmas.
 

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Q Is there any further information about the amount of rubbish we produce?
A
  • It is estimated that 1 billion Christmas cards (17 for every woman, man and child) could end up in bins across the UK this Christmas (source: Defra)
  • Waste sent to landfill biodegrades and produces harmful greenhouse gases such as CO2 and methane. Landfill sites release about 40% of the UK’s methane emissions – a greenhouse gas 20 times more potent than CO2 (source: WRAP).
 

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Q Do we also recycle Christmas wrapping paper and Christmas trees?
A No. Please contact your local authority to find out where you can take these items.

(Statistics courtesy of Waste Watch)

Background information on the Christmas Card Recycling Scheme
In the 12 years that the Woodland Trust Christmas Card Recycling Scheme has been running, 600 million cards have been recycled. This has enabled the Woodland Trust to plant 141,000 trees.
 
Q Who can I speak to for more information?
A If you have any queries, please contact David Hallewell on 01476 581111 or by email enquiries@woodlandtrust.org.uk


The Woodland Trust

The Woodland Trust is the UK’s leading woodland conservation charity. It has 300,000 members and supporters. The Trust has four key aims: i) No further loss of ancient woodland; ii) Restoring and improving the biodiversity of woods; iii) Increasing new native woodland; iv) Increasing people’s understanding and enjoyment of woodland. Established in 1972, the Woodland Trust now has over 1,100 sites in its care covering approximately 20,000 hectares (50,000 acres). Access to its sites is free. Further news can be found at www.woodlandtrust.org.uk

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